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Conference “Time of Museums – Meet Living History”

The project will be concluded with a 3-day international conference entitled “Time of Museums – Meet Living History” (16-18 September 2010), which will be attended by around 350 trendsetting international tourism services professionals, representatives of museums and major European cities, meeting planners, guides and journalists.

In addition to learning about the tourism potential of Małopolska and Krakow, conference participants will have an opportunity to become familiar with the collections of Krakow’s museums, their products and methods for promoting them abroad. The participation of the public sector in the tourist promotion of museums and the development of museum promotions targeted at the business customer will be discussed. Among the speakers will be representatives of the United Nations World Tourism Organization and European Cities Marketing. The conference will also be an opportunity to compare theoretical promotion of museums with reality through thematic tours of Krakow’s museums, following the routes mentioned earlier. Industry panel sessions will also be organised in order to demonstrate the methods of presentation and promotion of museum collections using the example of Krakow and other cities participating in the conference; these workshops will be attended by tour operators, planners, museum workers and professional congress organisers. Museum promotions aimed at business travellers will be presented. The panel sessions will also be an opportunity to establish contacts with other attendees. Another attraction will be a chance to get acquainted with the newest Krakow tourist route, underneath the Main Market Squarethe one of the largest underground museum in Europe (6,000m2) with its ultra-modern multimedia exhibition, showcasing medieval Krakow with its old houses, stalls, water conduits and even graves.

  • Program regionalny
  • województwo maloposkie
  • Unia Europejska
The following Project is cofinanced by the European Union under the Małopolska Regional Operational Programme for the years 2007 – 2013